Google - alltimehigh - next limit is the sky - 500 Beiträge pro Seite (Seite 3)
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07.06.24 · wallstreetONLINE Redaktion |
Alphabet Aktien ab 5,80 Euro handeln - Ohne versteckte Kosten!Anzeige |
06.06.24 · BörsenNEWS.de |
06.06.24 · dpa-AFX Analysen |
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die haben da drüben echt einen an der Waffel .... 100 USD up heute ...
kaufeeeeeeeeennn .........
kaufeeeeeeeeennn .........
Antwort auf Beitrag Nr.: 50.211.363 von Freibauer am 17.07.15 17:35:03
Aber für meine Begriffe geht es momentan mit dem Kurs zu schnell aufwärts.
Plötzlich eine Kursrakete
Man muss natürlich zugeben, dass diese Aktie bislang überaus preisgünstig war.Aber für meine Begriffe geht es momentan mit dem Kurs zu schnell aufwärts.
Antwort auf Beitrag Nr.: 50.212.575 von guensing am 17.07.15 19:49:37Wird sicher auch nen Rücksetzer geben. Aber mit Blick auf den Chart sind solche Bewegungen doch typisch für Google. Und letztendlich muss diese monatelange Seitwärtsbewegung (unter dem Strich) auch mal aufgelöst werden. Da war halt Druck auf dem Kessel. Wir stehen doch jetzt auch erst wieder dort wo wir Anfang 2014 waren.
Fundamental bin ich eh der Überzeugung, dass Google ein Ausnahmeunternehmen ist. Vergleiche mit Apple und Microsoft sind lächerlich. Die Projekte, die Google angeht sind viel bedeutsamer und wegweisender als good old Apple.
Fundamental bin ich eh der Überzeugung, dass Google ein Ausnahmeunternehmen ist. Vergleiche mit Apple und Microsoft sind lächerlich. Die Projekte, die Google angeht sind viel bedeutsamer und wegweisender als good old Apple.
Ich bin erstmal raus und warte auf Rücksetzer. Der Anstieg ist schon gewaltig ... mal sehen wie wir nächste Woche weitermachen.
vorbörslich akt 669 USD
should humans be able to marry robots?
Bringt die ALPHABETISIERUNG VON GOOGLE deutschen Google-Aktionären neue Steuerprobleme
(wie welche ja auch beim Google-Aktiensplit erlebt werden konnten)?
Haben die Steuerexperten hier schon eine Meinung, ob sich aus der Veränderung bei Google Inc. zur Alphabet-Holding für deutsche Google-Aktionäre wieder einmal steuerlicher Ärger
abzeichnen kann. Soll man nicht als deutscher Google-Aktionär die Google-Aktien wegen
einschlägigen deutschen Steuerrisikos, wenn auch ungewollt, vorsorglich verkaufen?
Oder sehen die Steuerexperten aus der Alphabetisierung von Google keine steuerlichen Probleme im Morgendeutschland kommen?
(wie welche ja auch beim Google-Aktiensplit erlebt werden konnten)?
Haben die Steuerexperten hier schon eine Meinung, ob sich aus der Veränderung bei Google Inc. zur Alphabet-Holding für deutsche Google-Aktionäre wieder einmal steuerlicher Ärger
abzeichnen kann. Soll man nicht als deutscher Google-Aktionär die Google-Aktien wegen
einschlägigen deutschen Steuerrisikos, wenn auch ungewollt, vorsorglich verkaufen?
Oder sehen die Steuerexperten aus der Alphabetisierung von Google keine steuerlichen Probleme im Morgendeutschland kommen?
Antwort auf Beitrag Nr.: 50.578.103 von guensing am 08.09.15 10:55:49
von Google zu Alphabet für den dt. Google-Aktionär keine steuerlichen
Probleme geben wird.
Google Inc. rechnet mit keinem dt. Steuerproblem aus Alphabet
Seitens Google wurde mir die Nachricht zuteil, dass es aus der Änderungvon Google zu Alphabet für den dt. Google-Aktionär keine steuerlichen
Probleme geben wird.
Mein lieber Schwan, die Alphabet-Aktie geht ab wie Blücher - heute 10% - warum gibt es zu Alphabet eigentlich kein Forum?
JPMorgan Chase & Co. Raises Google Price Target to $900.00 (GOOGL)
http://sleekmoney.com/jpmorgan-chase-co-raises-google-price-…
weekly
Shortpositionen haben sich reduziert, Vola 2,3-2,4% Institu.78,90%
http://www.finviz.com/quote.ashx?t=GOOGL&ty=c&ta=0&p=w
Warte auf Rücksetzer um zweite Position aufzubauen.
Oberkassler
http://sleekmoney.com/jpmorgan-chase-co-raises-google-price-…
weekly
Shortpositionen haben sich reduziert, Vola 2,3-2,4% Institu.78,90%
http://www.finviz.com/quote.ashx?t=GOOGL&ty=c&ta=0&p=w
Warte auf Rücksetzer um zweite Position aufzubauen.
Oberkassler
6 Reasons To Buy Google
http://seekingalpha.com/article/3633096-6-reasons-to-buy-goo…Google und SAP reichen sich die Hand
http://www.itreseller.ch/Artikel/81110/Google_und_SAP_reiche… url]
Oberkassler" target="_blank" rel="nofollow ugc noopener">[/http://www.itreseller.ch/Artikel/81110/Google_und_SAP_reiche… url]
Oberkassler
Antwort auf Beitrag Nr.: 50.987.625 von Oberkassel am 02.11.15 18:57:37How Apple could lose its place as world’s biggest company
Published: Jan 13, 2016 9:54 a.m. ET
Google topping Apple seen as buy signal for iPhone maker
Apple Inc. could lose its spot as the world’s most valuable company in 2016, with Google marching toward new highs as the tech giant cements its dominance in the smartphone market.
As of Tuesday’s close, Apple’s AAPL, -2.40% market value stood at around $550 billion, roughly $50 billion above that of Google parent Alphabet Inc. GOOGL, -2.86% GOOG, -2.84% That’s about the closest the two have been since 2010, as shown in the chart below. Hat tip to Bespoke for pointing out the trend.
“Apple is now only more valuable than Google because it is holding on to more cash. Stripping out each company’s net cash, then Alphabet is officially more valuable than Apple,” said James Cordwell, digital analyst at Atlantic Equities.
Apple has been the world’s biggest company by market value since 2013, when it reclaimed the spot from Exxon Mobil Corp. XOM, -1.95% The iPhone maker’s market capitalization ballooned to almost $800 billion in mid-2015, but its has since drifted lower to face stiff competition from Alphabet for the top spot. With quarterly earnings for both on tap in coming weeks, analysts said the tables could turn if Google beats expectations and Apple misses.
“Investors are looking forward to getting a better insight into exactly how profitable Google’s core business is as it splits out the money it is spending on its ‘moonshots,’” Cordwell said.
Meanwhile, the market is also bracing for Apple’s guidance on its iPhone shipments in the March quarter after last week’s news that it’s scaling back orders for its popular smartphones.
“If investors’ hopes and fears are realized, you could see Alphabet establishing clear water in its valuation versus Apple, though we would look at that as creating a great buying opportunity in Apple’s stock,” Cordwell said. He keeps an overweight rating on Apple with a target price of $140.
Per Lindberg, analyst at ABG Sundal Collier, agreed that the iPhone outlook will be key for the short-term stock performance and said a downbeat guidance could send the shares “significantly“ lower.
However, Lindberg — as one the most bearish analysts covering Apple — says we’re far away from a buying opportunity. He keeps a sell rating and a $65 target price on the tech giant.
“If you want to buy Apple and own Apple you should only do that if you can buy it below $65,” he said. That means the stock would need to slide 35% from current levels.
Apple drop gone too far?
Alphabet shares have jumped 49% over the past 12 months, compared with a 9.3% slide for Apple. Cordwell from Atlantic Equities explained that optimism over Google’s prospects in the smartphone world have given a big lift to its stocks, helping to close the market-cap gap with Apple. Google’s operating system Android runs on handsets manufactured by HTC, LG and Samsung and sits on about 80% of the global smartphone market, according to research firm IDC. Apple sits at close to 15% of the market.
However, Google’s approach to Apple’s $550 billion market cap may come to an end if the earnings season doesn’t switch the hierarchy, Cordwell said.
“With Apple having generated nearly five times the free cash flow of Google over the last 12 months, it having a loyal iPhone user base of around 500 million consumers and with some potential tricks still up its sleeve with the iPhone 7, it does seem the narrowing of the valuation gap between the two might have gone too far,” he said.
“Google eclipsing Apple has only occurred a few times over the last decade, each time lasting for only a short period and representing a good time to buy Apple’s stock.”
http://www.marketwatch.com/story/2016-may-be-the-year-alphab…
Apple is slated to report fiscal first-quarter results on Jan. 26, while fourth-quarter Google earnings are slated for release on Feb. 1.
By Sara Sjolin Markets reporter
Published: Jan 13, 2016 9:54 a.m. ET
Google topping Apple seen as buy signal for iPhone maker
Apple Inc. could lose its spot as the world’s most valuable company in 2016, with Google marching toward new highs as the tech giant cements its dominance in the smartphone market.
As of Tuesday’s close, Apple’s AAPL, -2.40% market value stood at around $550 billion, roughly $50 billion above that of Google parent Alphabet Inc. GOOGL, -2.86% GOOG, -2.84% That’s about the closest the two have been since 2010, as shown in the chart below. Hat tip to Bespoke for pointing out the trend.
“Apple is now only more valuable than Google because it is holding on to more cash. Stripping out each company’s net cash, then Alphabet is officially more valuable than Apple,” said James Cordwell, digital analyst at Atlantic Equities.
Apple has been the world’s biggest company by market value since 2013, when it reclaimed the spot from Exxon Mobil Corp. XOM, -1.95% The iPhone maker’s market capitalization ballooned to almost $800 billion in mid-2015, but its has since drifted lower to face stiff competition from Alphabet for the top spot. With quarterly earnings for both on tap in coming weeks, analysts said the tables could turn if Google beats expectations and Apple misses.
“Investors are looking forward to getting a better insight into exactly how profitable Google’s core business is as it splits out the money it is spending on its ‘moonshots,’” Cordwell said.
Meanwhile, the market is also bracing for Apple’s guidance on its iPhone shipments in the March quarter after last week’s news that it’s scaling back orders for its popular smartphones.
“If investors’ hopes and fears are realized, you could see Alphabet establishing clear water in its valuation versus Apple, though we would look at that as creating a great buying opportunity in Apple’s stock,” Cordwell said. He keeps an overweight rating on Apple with a target price of $140.
Per Lindberg, analyst at ABG Sundal Collier, agreed that the iPhone outlook will be key for the short-term stock performance and said a downbeat guidance could send the shares “significantly“ lower.
However, Lindberg — as one the most bearish analysts covering Apple — says we’re far away from a buying opportunity. He keeps a sell rating and a $65 target price on the tech giant.
“If you want to buy Apple and own Apple you should only do that if you can buy it below $65,” he said. That means the stock would need to slide 35% from current levels.
Apple drop gone too far?
Alphabet shares have jumped 49% over the past 12 months, compared with a 9.3% slide for Apple. Cordwell from Atlantic Equities explained that optimism over Google’s prospects in the smartphone world have given a big lift to its stocks, helping to close the market-cap gap with Apple. Google’s operating system Android runs on handsets manufactured by HTC, LG and Samsung and sits on about 80% of the global smartphone market, according to research firm IDC. Apple sits at close to 15% of the market.
However, Google’s approach to Apple’s $550 billion market cap may come to an end if the earnings season doesn’t switch the hierarchy, Cordwell said.
“With Apple having generated nearly five times the free cash flow of Google over the last 12 months, it having a loyal iPhone user base of around 500 million consumers and with some potential tricks still up its sleeve with the iPhone 7, it does seem the narrowing of the valuation gap between the two might have gone too far,” he said.
“Google eclipsing Apple has only occurred a few times over the last decade, each time lasting for only a short period and representing a good time to buy Apple’s stock.”
http://www.marketwatch.com/story/2016-may-be-the-year-alphab…
Apple is slated to report fiscal first-quarter results on Jan. 26, while fourth-quarter Google earnings are slated for release on Feb. 1.
By Sara Sjolin Markets reporter
Eras change slowly—then seemingly all at once. So now that Google parent Alphabet (GOOGL) has displaced Apple (AAPL) as the nation’s most valuable company, it’s tempting to declare the reign of Steve Jobs and Tim Cook officially over.
Not likely. A review of the most valuable companies of the last 50 years shows a lot of jockeying for the top spot, with some companies losing the mantle only to regain it a year or two later. The winds of change invariably sweep some companies aside for good, but well-run business also adapt and regain their footing. Here’s the market capitalization of the nation’s most valuable company each year since 1968:
Note: Market values are for January 1 of each year. Source: S&P Capital IQ
Trends we’re all familiar with are apparent in the rankings. IBM (IBM) was a corporate powerhouse following World War II, expert in industrial technology such as the mainframe, followed by the personal computer. But IBM lost its way as America’s manufacturing sector waned and the service sector grew, and IBM forfeited the top spot for good in 1992.
Exxon became a huge energy conglomerate in the 1980s, merging with Mobil in 1999 to become a true giant, Exxon Mobil (XOM). With revenue more volatile than most companies its size, Exxon’s value soared during oil booms and fell during busts.
Microsoft (MSFT) rode the digital revolution to the top spot in 1999, the dropped back following the dot-com bust of 2001. The company proved its resilience, however, by reclaiming the No. 1 spot in 2003. Today, it’s the third most valuable company, behind Apple and Alphabet. Not too shabby.
General Electric (GE) reached the head of the class in 1994 thanks to its expansion into financial services. It repeated nine times. The same business line nearly undid the company during the 2008 financial wipeout, however, since GE ended up heavily exposed to bad debt, required federal aid to survive. GE is now much smaller, with a market value about 38% lower than its peak in 2001.
Exxon was a reliable profit machine from 2007 to 2012, as most of the world experienced a nauseating depression in stocks followed by a long bull market. But Silicon Valley claimed the top spot for the first time in 2011, when Apple briefly dethroned Exxon. The two companies jockeyed for No. 1 during the next couple of years, with Apple finally bumping Exxon decisively in 2013. (Since the numbers in the table above reflect market value on Jan. 1 of each year, they don’t show month-by-month changes.)
Now it’s Alphabet’s turn. The search company’s share price has soared by nearly 48% during the last year, while Apple’s stock has dropped by 19%. Both companies are enormously profitable, but investors seem to think Apple’s future growth will be limited, while Alphabet still has plenty of headroom. They may be right, but supervaluable companies don’t fade easily. The reason they got to No. 1 is often the reason they get there again.
http://finance.yahoo.com/news/alphabet-has-dethroned-apple%E…
Rick Newman’s latest book is Liberty for All: A Manifesto for Reclaiming Financial and Political Freedom. Follow him on Twitter: @rickjnewman.
Alphabet has dethroned Apple—but maybe not for long
Yahoo Finance By Rick Newman
3 hours ago
Not likely. A review of the most valuable companies of the last 50 years shows a lot of jockeying for the top spot, with some companies losing the mantle only to regain it a year or two later. The winds of change invariably sweep some companies aside for good, but well-run business also adapt and regain their footing. Here’s the market capitalization of the nation’s most valuable company each year since 1968:
Note: Market values are for January 1 of each year. Source: S&P Capital IQ
Trends we’re all familiar with are apparent in the rankings. IBM (IBM) was a corporate powerhouse following World War II, expert in industrial technology such as the mainframe, followed by the personal computer. But IBM lost its way as America’s manufacturing sector waned and the service sector grew, and IBM forfeited the top spot for good in 1992.
Exxon became a huge energy conglomerate in the 1980s, merging with Mobil in 1999 to become a true giant, Exxon Mobil (XOM). With revenue more volatile than most companies its size, Exxon’s value soared during oil booms and fell during busts.
Microsoft (MSFT) rode the digital revolution to the top spot in 1999, the dropped back following the dot-com bust of 2001. The company proved its resilience, however, by reclaiming the No. 1 spot in 2003. Today, it’s the third most valuable company, behind Apple and Alphabet. Not too shabby.
General Electric (GE) reached the head of the class in 1994 thanks to its expansion into financial services. It repeated nine times. The same business line nearly undid the company during the 2008 financial wipeout, however, since GE ended up heavily exposed to bad debt, required federal aid to survive. GE is now much smaller, with a market value about 38% lower than its peak in 2001.
Exxon was a reliable profit machine from 2007 to 2012, as most of the world experienced a nauseating depression in stocks followed by a long bull market. But Silicon Valley claimed the top spot for the first time in 2011, when Apple briefly dethroned Exxon. The two companies jockeyed for No. 1 during the next couple of years, with Apple finally bumping Exxon decisively in 2013. (Since the numbers in the table above reflect market value on Jan. 1 of each year, they don’t show month-by-month changes.)
Now it’s Alphabet’s turn. The search company’s share price has soared by nearly 48% during the last year, while Apple’s stock has dropped by 19%. Both companies are enormously profitable, but investors seem to think Apple’s future growth will be limited, while Alphabet still has plenty of headroom. They may be right, but supervaluable companies don’t fade easily. The reason they got to No. 1 is often the reason they get there again.
http://finance.yahoo.com/news/alphabet-has-dethroned-apple%E…
Rick Newman’s latest book is Liberty for All: A Manifesto for Reclaiming Financial and Political Freedom. Follow him on Twitter: @rickjnewman.
Alphabet has dethroned Apple—but maybe not for long
Yahoo Finance By Rick Newman
3 hours ago
Für die Qualität immer noch fair bewertet meiner Meinung nach. Mir nur langsam zu groß, das Bewertungsgrenzen erreicht werden. Siehe auch hier: http://www.investresearch.net/google-aktie/
ich stelle das mal hier rein, auch wenn es lange nicht nur Google betrifft:
http://blog.ceva-dsp.com/artificial-intelligence-leaps-forwa…immerhin handelt es sich um eine Google-Beteiligung.
Das hier ist m.E. die wichtigste Passage:
"Deep Neural Networks and Deep Reinforcement Learning
AlphaGo was developed by DeepMind, a company which was acquired by Google about two years ago. In this Google Zeitgeist lecture, Demis Hassabis, founder and CEO of DeepMind, points out the difference between “narrow” AI and Artificial General Intelligence (AGI). The G for general is what makes DeepMind’s technology so interesting. The developers at DeepMind insist on making their programs as general as possible. This is opposed to conventional AI programs, which are designed to perform one specific task. The learning phase of all AGI programs at DeepMind is performed by supplying input and a goal, and allowing the deep neural networks to figure out the best way to achieve the goal. This allows the program to emulate the way humans interact with the world as closely as possible. Specifically, the AlphaGo program combines a heuristic search algorithm called Monte Carlo tree search with two deep neural networks working in conjunction.
The basis for this approach is found in neuroscience, in which Hassabis holds a PhD, in addition to his computer science education. Neural networks are inspired by the way our brains work, and are the basis for the system. Reinforcement learning is the way the program learns to perform tasks, by setting a goal and a reward for success. This way of learning is inspired by behavioral psychology. It is used in AlphaGo to play against itself and thus improve not only from examples of existing games, but games that may have never been played before. The depth and layers of these systems make them capable of handling such complex tasks, like the game of Go. This type of learning could lead to the same system being able to perform a wide variety of tasks. Maybe the next step is combining it with this program that wrote prize-winning literature (almost)?"
=> nachdem ich seit den 80ern geglaubt hatte, Go wäre für Computer auf absehbare Zeit nicht zu knacken, bin ich nun eines Besseren belehrt worden.
Und die Allgemeinheit des verwendeten Lösungsansatzes lässt mich mit dem Gefühl zurück, das er noch für sehr viele andere Zwecke anwendbar sein könnte...
Passend zum Thread-Titel neues ATH heute. Barron's dürfte geholfen haben.
Google should breach $1,000 in 2017 - Barron's
http://seekingalpha.com/news/3236554-google-breach-1000-2017…
Google should breach $1,000 in 2017 - Barron's
http://seekingalpha.com/news/3236554-google-breach-1000-2017…
Antwort auf Beitrag Nr.: 54.145.055 von charliebraun am 23.01.17 18:41:33Super. Dann wirds ja wieder Zeit für ein Split mit stimmrechtslosen Aktien und Kapitalertragssteuer.
Super. Dann wirds ja wieder Zeit für ein Split mit stimmrechtslosen Aktien und Kapitalertragssteuer (die man irgendwann nach einem Kampf zurück bekommt).
Super. Dann wirds ja wieder Zeit für ein Split mit stimmrechtslosen Aktien und Kapitalertragssteuer (die man irgendwann nach einem Kampf zurück bekommt).
Antwort auf Beitrag Nr.: 52.224.499 von R-BgO am 19.04.16 15:13:55https://research.googleblog.com/2016/11/zero-shot-translatio…
Antwort auf Beitrag Nr.: 54.200.506 von R-BgO am 31.01.17 08:09:47absolut faszinierend.
Ich hatte schon gelesen, dass Google neuerdings mit einer Architektur arbeitet, wo zwischen Sprachpaaren eine weitere artifizielle Sprache geschaltet wird. Dieser Artikel legt nahe, dass dies frei gesprochen sozusagen nicht die Idee der Programmierer war, sondern des Systems selber. Dessen Erbauer beugen sich jetzt drüber, wie Hirnforscher über das Gehirn, und versuchen, nachzuvollziehen, was es da macht.
Ich hatte schon gelesen, dass Google neuerdings mit einer Architektur arbeitet, wo zwischen Sprachpaaren eine weitere artifizielle Sprache geschaltet wird. Dieser Artikel legt nahe, dass dies frei gesprochen sozusagen nicht die Idee der Programmierer war, sondern des Systems selber. Dessen Erbauer beugen sich jetzt drüber, wie Hirnforscher über das Gehirn, und versuchen, nachzuvollziehen, was es da macht.
Google (not the GDS) is the new enemy in airline distribution
May 16.2017
https://www.tnooz.com/article/google-enemy-airline-distribut…
An airline distribution conference doesn’t seem complete without a bit of a poke at the global distribution systems.
Segment fees paid by airlines, age of the technology and how long it takes to get anything new done are all popular reasons for GDS bashing.
However, at an airline event last week, the bashing was reserved for Google Flight Search, which is ringing alarm bells for some in the travel industry for the strength it is gathering.
It’s a subject close to the heart of CarTrawler’s technology chief Bobby Healy who first laid out his concerns here about a year ago.
In short, Healy feels GFS is “very bad” for the airline industry (and travel in general), airline.com and future distribution.
He sees the roll out of the service enables Google to extend its reach to the top of the trip planning funnel – i.e where consumers go first to start planning a trip.
And, Healy thinks airlines need to evaluate GFS in a different way to other potential threats because of Google’s power and the data it has on consumers and their purchase intent.
He says that “in good times” a GDS makes about $3 per booking, an airline makes about $21 but currently, according to Healy, Google is making $16 per online airline booking.
“It’s growing every year, widening and deepening as they take more of the travel funnel.”
It’s not about cost
Healy was speaking at the CAPA conference in Dublin last week but said it’s actually not about cost but about “the loss of control.”
He likens Google to a “blender” because it attracts more and more users with its products and ecosystem and gathers more information, data and insight on them.
“They have more access to you customers then you’ll ever have, more insight into your customers, more data. It knows your customers location, it knows absolutely everything about your customer.
“It has an engineering capability like nothing we’ve ever seen and produce products quicker than anyone else.
“Airlines willingly give Google their pricing data and inventory in real time sub 10 response times. That key item is the problem here as you have created the perfect storm for intermediation of your own customer base.”
What to do?
Airlines can push back GFS on this by only giving up their data on their own terms. This is something Healy believes both American Airlines and Ryanair are doing.
And, provide the sort of value Google is providing, via better mobile products, for example.
Or, wait for the regulators to catch up.
Those solutions seem weak as pointed out by CNN journalist Richard Quest who was moderating the CAPA session and says it’s like “trying to hold back the tide.”
He questions whether it’s possible for the airline to be in control and own the customer with the number of distribution channels out there and ongoing disruption.
But, ultimately control lies with the customer as Travelport global head of product and marketing Ian Heywood stresses.
“That’s where it should reside but it’s about what is put in front of the customer. Is the airline going to be able to do that or is someone else going to do it for them?”
Heywood says a more collaborative approach is the way forward so that airlines can improve how products and services are shown to consumers and it is no longer all about price.
He adds that airlines need to take steps along an API path to move forward generally.
“Everyone talks about disruption, that’s the reason no one has moved anywhere. Airlines have been waiting for a big disruption rather than working with the industry to plan evolution.”
Steps to IATA NDC
Heywood says airlines need to start using a combination of existing ATPCo technology and API to ensure their content is being distributed via various channels.
“Once you have those steps in progress then arilines can see how they can get more content into the API path.”
He stresses that it’s going to take a lot of time and will require investment in both API technology and a merchandising platform.
“ATPCO works well and is really efficient so we’ve got to make sure new technology and processes are as effective and as efficient.”
Heywood adds that carriers will also need to “reengineer the human process” to get buy in from everyone.
The last word
So, taking into consideration slim margins, 40 years of technology and the complex fare structure – can it be done?
Healy says airlines really need to focus on what the problem is.
SAP general manager and global head of travel & transportation Paul Pessutti adds that the airline industry needs to invest in areas such as data science.
For Heywood, although the industry is only a “minute way along the path” – the technology is there and the standard is there so it’s just about bringing it all together.
May 16.2017
https://www.tnooz.com/article/google-enemy-airline-distribut…
An airline distribution conference doesn’t seem complete without a bit of a poke at the global distribution systems.
Segment fees paid by airlines, age of the technology and how long it takes to get anything new done are all popular reasons for GDS bashing.
However, at an airline event last week, the bashing was reserved for Google Flight Search, which is ringing alarm bells for some in the travel industry for the strength it is gathering.
It’s a subject close to the heart of CarTrawler’s technology chief Bobby Healy who first laid out his concerns here about a year ago.
In short, Healy feels GFS is “very bad” for the airline industry (and travel in general), airline.com and future distribution.
He sees the roll out of the service enables Google to extend its reach to the top of the trip planning funnel – i.e where consumers go first to start planning a trip.
And, Healy thinks airlines need to evaluate GFS in a different way to other potential threats because of Google’s power and the data it has on consumers and their purchase intent.
He says that “in good times” a GDS makes about $3 per booking, an airline makes about $21 but currently, according to Healy, Google is making $16 per online airline booking.
“It’s growing every year, widening and deepening as they take more of the travel funnel.”
It’s not about cost
Healy was speaking at the CAPA conference in Dublin last week but said it’s actually not about cost but about “the loss of control.”
He likens Google to a “blender” because it attracts more and more users with its products and ecosystem and gathers more information, data and insight on them.
“They have more access to you customers then you’ll ever have, more insight into your customers, more data. It knows your customers location, it knows absolutely everything about your customer.
“It has an engineering capability like nothing we’ve ever seen and produce products quicker than anyone else.
“Airlines willingly give Google their pricing data and inventory in real time sub 10 response times. That key item is the problem here as you have created the perfect storm for intermediation of your own customer base.”
What to do?
Airlines can push back GFS on this by only giving up their data on their own terms. This is something Healy believes both American Airlines and Ryanair are doing.
And, provide the sort of value Google is providing, via better mobile products, for example.
Or, wait for the regulators to catch up.
Those solutions seem weak as pointed out by CNN journalist Richard Quest who was moderating the CAPA session and says it’s like “trying to hold back the tide.”
He questions whether it’s possible for the airline to be in control and own the customer with the number of distribution channels out there and ongoing disruption.
But, ultimately control lies with the customer as Travelport global head of product and marketing Ian Heywood stresses.
“That’s where it should reside but it’s about what is put in front of the customer. Is the airline going to be able to do that or is someone else going to do it for them?”
Heywood says a more collaborative approach is the way forward so that airlines can improve how products and services are shown to consumers and it is no longer all about price.
He adds that airlines need to take steps along an API path to move forward generally.
“Everyone talks about disruption, that’s the reason no one has moved anywhere. Airlines have been waiting for a big disruption rather than working with the industry to plan evolution.”
Steps to IATA NDC
Heywood says airlines need to start using a combination of existing ATPCo technology and API to ensure their content is being distributed via various channels.
“Once you have those steps in progress then arilines can see how they can get more content into the API path.”
He stresses that it’s going to take a lot of time and will require investment in both API technology and a merchandising platform.
“ATPCO works well and is really efficient so we’ve got to make sure new technology and processes are as effective and as efficient.”
Heywood adds that carriers will also need to “reengineer the human process” to get buy in from everyone.
The last word
So, taking into consideration slim margins, 40 years of technology and the complex fare structure – can it be done?
Healy says airlines really need to focus on what the problem is.
SAP general manager and global head of travel & transportation Paul Pessutti adds that the airline industry needs to invest in areas such as data science.
For Heywood, although the industry is only a “minute way along the path” – the technology is there and the standard is there so it’s just about bringing it all together.
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