Fobi AI Signs Data License Agreement with Red Truck Beer Company to Deliver Enhanced Data Analytics & Insights

The partnership will provide Red Truck Beer Company with a fully automated analytics dashboard to gain real-time visibility into consumer preferences, purchase behaviour, and market dynamics.

VANCOUVER, BC, April 30, 2024 (GLOBE NEWSWIRE) --  Fobi AI Inc. (FOBI:TSXV) (FOBIF:OTCQB) (the "Company" or "Fobi"), an industry leader in harnessing AI and data intelligence to enable digital transformation, is pleased to announce that the Company has signed a data license agreement with Red Truck Beer Company, one of BC’s top producing craft breweries. Through this partnership, Red Truck gains access to a fully automated data intelligence tool, offering real-time, actionable insights into consumer behaviour and market trends. Fobi’s Data Exchange will position the brewery for sustained growth in a dynamic and evolving market landscape.

Rob Anson, CEO of Fobi AI, states: “Our primary objective has consistently been to develop a product that empowers business operators to thrive in a competitive environment by being agile and adaptable. With the Fobi Data Exchange, we offer businesses the opportunity to unlock, leverage, and monetize their data. This enables them to optimize their portfolio management and improve operational efficiencies, ultimately helping them stay ahead of the curve.”

To ensure ongoing growth in the beverage industry, brands must continually reevaluate their market position, identify fresh targets and set their sights on a new competitive set. However, to do so effectively, breweries must overcome the obstacle of fragmented data sources and siloed information within the retail store environment. By leveraging Fobi’s Data Exchange, brands can navigate the complexities of modern consumer behaviour and market dynamics with full visibility, moving away from traditional, instinct-driven approaches and embracing informed, data-driven decision-making.

Red Truck Beer Company is one of BC’s fastest-growing craft breweries. What started out as a single brewpub in North Vancouver in 2005 is now a beloved craft brand with loyal fans spanning BC and Alberta. In 2019, the brewery expanded its portfolio beyond beer by entering the Ready To Drink (RTD) with REMIX Vodka Soda and recently launched OCASO Tequila Sodas. By entering the emerging RTD market, the brewery has sourced an additional stream of revenue and expanded its customer reach–requiring a different commercial understanding and approach.