Sekur Private Data Ltd. Launches Small Business Solutions Marketing Efforts Amid Increased Attacks on SMBs in the USA During Election Year

SMB Solutions Equipped With Countermeasures Against Business Email Compromise Cyberattacks – Average Revenue Per User to Increase 40%

NEW YORK, NY and TORONTO, Ontario, Feb. 14, 2024 (GLOBE NEWSWIRE) -- via NewMediaWire – Sekur Private Data Ltd. (CSE:SKUR) (OTCQB:SWISF) (FRA:GDT0) (“Sekur” or the “Company”), a leading Swiss hosted secure and private communications platform, is pleased to announce that it has launched its Sekur SMB Privacy and Security solutions of privacy communications solutions amid increased cyber attacks and BEC attacks on small businesses in the USA during the presidential election year.  

Sekur has launched its marketing of SMB solutions in the USA through online marketing and plans to launch a series of channel marketing programs in the coming weeks, to get Sekur and its anti-BEC attack solutions to small businesses in the USA. The result is a gradual average revenue per user (“ARPU”) of up to 40%. Average ARPU per month today is approximately US$9/month. However, Sekur has been able to consistently increase its offering and its prices, including the latest price increase of its BEC protection email for consumers to US$10/month from US$7/month. This means that the most popular consumer solutions, its SekurVPN and SekurMail are now priced at US$9/month and US%10/month respectively, making its ARPU on consumers move past US$10/month moving forward, as 50% of its users bundle more than one solution.

The SMB solutions are priced 50% higher than consumer when it comes with SekurMail, and offer more features, such as mass onboarding of users for all its solutions offered under the Business plans and archiving of communications for its SekurMessaging solution. Overall, a SMB bundle is priced at US$31/month as opposed to consumer bundles priced at US$22/month. The SMB solutions are also targeting specific sectors that have suffered massive cyber breaches, such as the latest breach in the real estate mortgage industry with the Mr Cooper hack. In 2021 alone there were 20,000 BEC attacks reported to the FBI in the USA.

Alain Ghiai, CEO of Sekur Private Data, said: "We are seeing a dramatic increase in cyber-attacks in the USA due to the global conflicts at the present time, and due to the current presidential election campaign for the November 2024 presidential elections. Having our SMBs protected from BEC attacks is a prime directive and we are very happy to be able to offer this protection with our SekurSend/SekurReply easy to use feature and technology. We are also working on improving both the Sekurmail and SekurMessenger applications to increase load speeds and add more features, and we have just launched a new web version of SekurMessenger for SMBs. Average revenue per user is also growing and we expect moving forward to have between a 20% to 50% average revenue per user increase with all new subscribers. We are happy to be able to provide these new SMB solutions to the 33 million SMBs in the USA that could use some protection from cyber hacking, as we can offer the only Swiss-hosted, proprietary, private and secure communications platform that does not rely on big tech infrastructure, open-source coding or data mining, therefore reducing exponentially the risk of cyber penetration. Our prime directive is to provide private and secure communications for everyone, and as we are not connected to any Big Tech platform, we offer a truly independent, private and secure means of communications, without any data mining, through our proprietary technology and our secure servers based in Switzerland.”