GameSquare Announces Formation of FaZe Media, a Creator-led IP and Media Company, led by CEO FaZe Banks and Backed by $11 Million Investment from Matt Kalish

FRISCO, TX / ACCESSWIRE / May 16, 2024 / GameSquare Holdings, Inc. (NASDAQ:GAME), ("GameSquare", or the "Company"), after recently completing the acquisition of FaZe Clan on March 8, 2024, today announces the formation of FaZe Media. This new company combines the FaZe creator talent roster and non-esports assets into a creator-led IP and internet media company under the leadership of CEO FaZe Banks, an original FaZe Clan founder. In addition, FaZe Media has closed $11 million in new investment capital from Matt Kalish, who will also become a board member of FaZe Media. GameSquare will provide certain corporate and agency services to FaZe Media as part of the agreement.

Foto: Accesswire

Justin Kenna, GameSquare, CEO
FaZe Apex, FaZe Media, COO
Matt Kalish, Board Member, FaZe Media
FaZe Temperrr, FaZe Media, President
FaZe Banks, FaZe Media, CEO

FaZe Media is focused on building on the value of the FaZe brand IP and returning creative control of the brand to its founding leaders who made the FaZe brand an internet media juggernaut. Refreshing the roster of creator talent and developing compelling content with the internet's favorite personalities will enable FaZe Media to become a valuable media company within the creator economy. FaZe Media will seek to expand the licensing and sponsorship opportunities for the FaZe brand across many categories, as well as deliver product, merchandise, in real life, online events and more under the FaZe brand.

When FaZe Clan relaunched the brand on April 27, 2024, it experienced unprecedented engagement across social media platforms and was the #1 trending topic on X (formerly Twitter) in the U.S. In addition, FaZe Clan's search interest was the strongest the brand has experienced on YouTube since May 2020, and on Google since May 2019, and was estimated to have over 350 million social media impressions. The internet and gaming community is captivated by FaZe Banks' return and steps he has taken to relaunch the brand and refresh the talent roster. With this successful relaunch, FaZe Clan welcomes its newest members FaZe Max, FaZe Silky, FaZe Jason, and FaZe Lacy, who will join a freshly curated roster of key talent and creators.